Strategy and insight
Emotion is at the heart of decision-making, so we build on traditional profiling, segmentation and appeal.
As emotion largely operates an at unconscious level we use qualitative exploration, quantitative validation and tools such as reaction time testing, to understand what we often can't articulate.
We can assess the right partnership, or combination of partnerships, required to meet brand and business objectives.
Rights acquisition and management
With over two decades of experience working with global brands and rights holders we understand the marketplace. We ensure clients acquire the inventory they require, and we hold the relationships to deliver the optimal return across the life of any partnership.