Case Study | Sponsorships

Innovative and engaging global sponsorship activation

Innovative and engaging global sponsorship activation

Digital sponsorship activation; creative development through to asset delivery

The IOC and their Worldwide Partner Airbnb launched the Olympian & Paralympian Experiences programme in 2019. Even more important in 2020 during a Tokyo Olympic Games without international spectators, the joint venture celebrated the spirit of the Games bringing fans together through exclusive online experiences.

We created the 'Tokyo Together’ campaign launched to promote an elevated set of experiences that would bring the world to Tokyo. Our work included creative development, messaging, branding, social and digital assets, and a webpage integrated within the IOC’s new platform.

Featuring Olympians such as Jonny Brownlee, Sky Brown and Michael Johnson, the IOC and Airbnb's Tokyo offering includes a chance to discover new Olympic sports, to connect with athletes before or after they compete and to experience a unique Tokyo culture.